See your marketing as one connected picture.
Rumko looks beyond individual campaigns and channels to understand how the foundations of your marketing fit together.
Your audience
Who are you really trying to reach, and do you understand the problems that matter to them?
Your message
Is it clear why somebody should choose you, and does your marketing communicate that effectively?
Lead generation
How are the right people finding you, and which activities are genuinely contributing?
Nurture and conversion
What happens between somebody discovering you and becoming a customer?
Customer experience
What happens after the sale, and are you creating reasons for customers to return?
Reviews and referrals
Are happy customers helping you generate more of the right business?
Less guessing. More clarity about what happens next.
The goal isn't to give you another pile of marketing ideas.
It's to help you understand where your marketing is falling short, what deserves your attention and what should happen next.
10 questions. How healthy is your marketing?
Use these questions to reflect on your marketing. Note which answers feel clear, and which you’d like to talk through with Steve.
- Do you have a clear picture of what your company provides?
- Do you have a clear picture of the benefits you provide?
- Do you have a clear picture of your broad customer base and ideal customer profiles who need these benefits?
- Do you have a clear picture of how to communicate with these prospects?
- Do you have a clear process for capturing leads from this audience?
- Do you have a clear process for nurturing these prospects?
- Do you have a clear sales process to convert these prospects into customers?
- Do you have processes for delivering excellent customer service?
- Do you have clear processes for generating positive reviews and customer referrals?
- Do you have ways to sell additional products and services to customers?
This is a self-assessment, not a full review. Your answers are not collected or stored.
Start with a conversation. Then work out what makes sense.
Talk to Steve
Start with a straightforward conversation about your business, your marketing and what's currently frustrating you.
Understand the problem
Steve will help you look beyond individual tactics and start identifying where the real issues may sit.
Decide what happens next
If a full Marketing Health Check makes sense, Rumko can provide a detailed strategy and practical roadmap.
Before you get in touch.
What happens when I contact Steve?
You'll start with a conversation about your business, your current marketing and the results you're trying to achieve.
Does contacting Steve commit me to anything?
The first step is simply to understand what's happening and whether Rumko is the right fit for what you need.
Do we have to use Rumko to implement everything?
No. The full Health Check is intended to give you a strategy and roadmap you can use yourself or with support.
What does a full Marketing Health Check cost?
The scope depends on the size and complexity of your business. Talk to Steve to agree what your review needs to cover and get a tailored quote.
Before you spend more on marketing, find out what's actually going wrong.
Tell Steve what's happening with your marketing. He'll help you work out whether a Marketing Health Check is the right next step.